Me to Second-Lifers: Drop dead

Hey, remember when we were given the list of Top Ten Reasons Brands Don’t Get Second Life? I sure do. I tried to explain that “not wanting it” and “not getting it” are two entirely different things. And the typical Web 3.5 (or whatever) boosters rushed into the breach to tell me how wrong I was. Even as the actual numbers were already slipping, they were telling me (in comments on this post) that “in 5 years, Gartner predicts 80% of people will have a Second Life of some sort.” How’d that work out for ya?

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