Sustainability Is the New Fascist

Watching the news this morning, I heard some wank going on about his project and it sounded like this. “Blah blah blah sustainability blah blah blah urban blah blah blah sustainability blah blah blah buy this.”

The word sustainability, much like the word fascist, seems to have lost all meaning due to overuse by loads of people who, having never even known the original intent of the word, throw it around as a catchall. Perhaps not coincidentally, it seems that the people who ground fascist into a meaningless pulp are the exact same people who like to use sustainability.

As far as I can tell, these are the current definitions of both words.

Fascist: someone who disagrees with my historically ignorant and vaguely progressive world view.

Sustainability: a marketing term implying something environmental; used to sell pretty much anything to green-worshippers. Please view my sustainable water bottles, my sustainable shirts, my sustainable car tires, my sustainable dog-grooming kit, my sustainable art project. (See also: organic)

God, I feel like such a fascist for writing this.

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3 responses to “Sustainability Is the New Fascist

  1. i love how sustainable your fascism really is.

  2. Yes, Ken, you are a fascist. I know one when I see one, because I’m a socialist.

    Marketers of all stripes, green and otherwise, should be denied use of the term “sustainability” until they prove they can use it responsibly. Maybe one way to learn is do the opposite. There are all sorts of things going on that are unsustainable. Like Goldman Sach’s Q2 earnings.

    Oops. I guess I’m a fascist and a socialist.

  3. I would really like a sustainable Hummer. And by that, I mean the vehicle…mostly.

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