On the Unbearable Hysteria of Tech World

To the overwhelming majority of Americans, the words periscope and meerkat refer to periscopes and meerkats. In certain demographics, though, they’re Periscope and Meerkat and they’re going to change the way you experience reality! And because of that, every marketer should be rushing to Periscope and Meerkat immediately. Because there’s nothing people using a new service love more than a bunch of fucking commercials (sorry, native content) cluttering it up.

With a serious face, some people will actually let the following words come out of their mouths: C’mon Marketers! Why Aren’t You Periscoping Your Meerkat Sessions Yet? (The subtext is that marketers should be paying these people for their expert consulting. How someone becomes an expert on a one-month old technology is something they never explain.)

“It’s video. On your phone. So what?” you might say, if you were a rational human being, rather than an insane person carrying a sack stuffed with $1.5 million that you were going to hand to the first person you ran across at SXSW.

And then someone, either the insane guy with the $1.5 million in a sack or one of the people desperately hoping to run into him, would have said to you, “But it streams video, you see. Live video.”

Read the whole thing.

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