Tag Archives: super bowl

No Stars for You: Confessions of a Super-Bowl Ad Critic

PuppyMonkeyBabyThe Super Bowl is weird this year. It’s not that I couldn’t care any less about the Atlanta Falcons vs the New England Patriots. I watched the Panthers vs the Patriots in 2004, so I guess I’ll watch this.

But this is the first time in 16 years that I haven’t spent the three weeks leading up to the Super Bowl hyperventilating about the Super Bowl commercials. You see, I used to review Super Bowl ads. Some critics review movies and books. I reviewed incredibly expensive commercials.

Until December of last year, I worked at Advertising Age, the trade magazine that serves as the bible of the industry. It’s a pretty godless industry, but one of the High Holy Days is the Super Bowl. Companies across the spectrum, from beer to super glue to floor mats for cars, pay the hosting network insane amounts of money to run ads during the most-watched thing on TV. This year, Fox was raking in $5 million for 30 seconds of air time. That cost doesn’t include production of ads larded with special effects, CGI animals, celebrities and “humor.” Continue reading

Sick of the Super Bowl? Too Bad

Snickers_-_The_Brady_Bunch_15Three things.

1.How much did it take me to sell out and start pulling for the Hate-riots of Bill Bellicheat? $500, which I won in the office pool thanks to the final score.

2. Which Super Bowl ads did I think were best and worst? Find out here, my professional review of all the national ads that ran in the Super Bowl.

3. Here’s me flapping my gums about the advertising over on Yahoo Finance.

Sorry for the Lack of Posting

If you’re the sort who comes to Word O’ repeatedly to see what kind of wisdom I’m dropping, I’m sorry. You obviously should find something more enriching to do with your life.

Ha! See what I did there? I made fun of the few people who read this blog. Which is a dickish thing to do.
Continue reading